Our Team

Gene Goble
CEO, CFO, Owner at Direct Shades & Blinds, Inc.
EXPERIENCE THE DIFFERENCE
We are a direct importer of window covering products to the trades. Direct's staff has over 25 years of experience in the window covering industry. We offer the best quality products and installation, with prompt professional service. We strive to keep the schedule of your project without sacrificing quality. Our pricing cannot be beat—through our mill and factory-direct partners, we have the most competitive pricing possible. Although we specialize in the multifamily housing market, we are now expanding into the commercial market as well.
NATIONAL SOLUTIONS
Serving major markets across the United States, Direct Shades & Blinds Inc delivers scalable, national window-covering solutions backed by mill-direct sourcing and experienced project execution. Our team supports multifamily, hospitality, healthcare, and office developments with the consistency required for regional and national portfolios.
HEALTHY CHOICE COLLECTION
Your Health. Our Commitment.
At Direct Shades and Blinds, our customers' health and well-being are at the heart of our philosophy. Our commitment to our customers goes beyond functionality and aesthetics; it focuses on SAFETY.
This is why we take great care in choosing fabrics and components that do not include phthalates, formaldehydes, BPA, or heavy metals like Lead, which have been proven to be extremely harmful.




